What if you could afford design for your small business?
In design the site is the market or industry, and what you're trying to do within it.
In design, the people who will be using it are your customers (not you).
For me, nothing is harder or more frustrating than to try to fit into a client's expectations of how the process will go.
True. The first part of the design process is learning about you, your business, your business goals for the project, your audience, what they care about, and what you want them to think, feel or do as a result of the design.
Because you know you've distilled all the ideas down to the most important message, and there's nothing extra to detract from that message or idea. The less distraction, the more powerful the idea.
It can be easy to get caught up in design details and think that you've nailed the colors and the look, only to realize that some of the very things you love about the design are actually making it harder for the person who will use it.
Do you have a need to produce a number of fliers, factsheets, announcements, or other periodic communication on a regular basis? Do you have modest design skills? If so, templates might appear to be the answer.