2 helpful brand strategy resources
Here are a couple of resources that I’ve found very useful and that I like to direct my new clients to. I thought you might find these inspiring or helpful.
Explains the relationship between Purpose, Mission, Vision & Goals. A great resource to look at when you’re just starting your business or to look back on if you find you’re perhaps missing something in your strategy.
Liquid Brand Exchange: Steal This Idea by Marty Neumeier
An excellent video that talks about the importance of understanding your purpose or your “why” and how it can be used in your business. I struggled with nailing this down for myself for quite a while. Then I saw this video. I highly recommend it. I also mentioned this video here.