18 questions I need to ask you
The next time you have a project in need of design, go to your design meeting prepared. Gather all your project info together and see if you can answer these questions:
Preparing for design
Some of your answers may change as you have the conversation with your designer and their expertise brings new ideas and perspective to light. Be prepared with answers and be willing to hear new ideas that may lead to better success in the long-run. If you keep your objectives in mind, how you get there can happen a number of different ways.
- Can you clearly articulate your overarching brand strategy? If you can answer yes to the questions on this Brand Assessment Checklist then you have the elements that go into creating your brand strategy even if your strategy hasn’t yet been developed.
- Is there a particular event this project needs to be completed for?
- What’s the budget?
- What are you trying to achieve with this project?
- Why are we doing this (and not something different)?
- What medium will we use and why?
- What are the goals?
- Define the audience.
- Who are they?
- Where do they hang out?
- What are their likes and dislikes?
- What will capture their attention?
- How do you know?
- Do you have access to your audience (i.e. could they be interviewed or surveyed somehow)?
- Why are they not doing what we want them to?
- Why should they do it?
- Define success. (e.g. “I want my boss to be happy” or “I need to get 200 subscribers”).
- What will the approval process look like?
Download it: Project Definition - 18 questions