I know I would love to have one, but am I the only one?Read More
What to do if you can’t afford custom design services, but need your business to make a good impression?
What if you could afford design for your small business?Read More
"I never design a building before I’ve seen the site and met the people who will be using it." — Frank Lloyd Wright
In design the site is the market or industry, and what you're trying to do within it.
In design, the people who will be using it are your customers (not you).
For me, nothing is harder or more frustrating than to try to fit into a client's expectations of how the process will go.Read More
True. The first part of the design process is learning about you, your business, your business goals for the project, your audience, what they care about, and what you want them to think, feel or do as a result of the design.Read More
Because you know you've distilled all the ideas down to the most important message, and there's nothing extra to detract from that message or idea. The less distraction, the more powerful the idea.Read More
It can be easy to get caught up in design details and think that you've nailed the colors and the look, only to realize that some of the very things you love about the design are actually making it harder for the person who will use it.Read More
I heard about Gumroad's Small Product Lab (SPL) from someone in a Facebook group back in June. It was too late for me to join that first round, but I signed up to get notified when the next round opened up.
And then I forgot about it.
On July 22 I got an email from Gumroad letting me know I was in the next SPL set to start July 27. I was feeling lukewarm about it, like maybe I'll do it, or maybe I won't, or maybe I just won't worry about launching August 6, or maybe... Whatever, I was wishy-washy about it. But then when things started to roll, I got excited about what this was and what I was learning, and I committed to launching on August 6. Today!
So in the span of 10 days I wrote up that little guide and launched it. And now I know I am invincible...well anyway, I know I can have an idea, make it a real thing and then sell it. That's the same thing, right?
Everyone should launch something small.
Ten days is not a lot of time to make a thing and launch it. But those constraints are a great thing because they force you to be super-focused on what you're making, to cut the fat, and ensure that you finish the work.
Also, at least if you're doing this as part of the Small Product Lab, you're going to learn all about how to structure and plan your launch. You'll get a better understanding of how to use social media, too (especially if you're like me and ignore social media).
And you'll make mistakes. The thing you make will probably not be up to your standards or exactly what you envisioned on day 1. That is life. Good you should learn this now (if you hadn't already).
All of these are good things to do, experience and learn if you want to be successful in your own business, even if you aren't running a product-based business.
If this is sounding interesting to you, you might want to think about signing up for the next SPL (it's free!). I might join you...
This is what I made: Get Hired! A guide to telling people exactly how to hire you.
So I recently rebranded my business because I was feeling stuck. Here's how I got unstuck.Read More
Do you have a need to produce a number of fliers, factsheets, announcements, or other periodic communication on a regular basis? Do you have modest design skills? If so, templates might appear to be the answer.Read More