Marbry Walker | Brand Design in Portland, Oregon

I'm Marbry Walker, a Portland-based designer specializing in brand design for solopreneurs. 

Filtering by Category: Tools and Resources

Design resources: for those times when you have to DIY

Marketing & business resources

Marketing is not a skill I had when I began my business. I’ve had to learn on the job, and for many years I didn’t market my business at all. It’s been a process (sometimes a very slow-moving one) and I now feel like marketing is not the elusive goal it used to be, but a tangible part of my ongoing business practice. This list is a collection of the resources I’ve found while learning how to market my own business:

Social Media Marketing

LKR Social Media

I have only begun to take advantage of social media, and as I do so, I look to Laura’s advice and services to help me learn how and what to incorporate into my practice. She can take you from zero to pro in whatever social media space you want to learn about. She also hands out actionable advice in her free weekly newsletter.

Business & Marketing

Seth Godin

Godin’s bio reads, “American Way Magazine calls him, "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual.” I just recommend you read his blog. I do.

Marie Forleo

She has a great weekly blog/video post. It’s free!

Word Of Mouth Marketing

Saul Colt

Check out his blog and videos where he talks about how he uses word of mouth marketing.

Church of the Customer blog

I just recently stumbled upon this blog by Jackie Huba & Ben McConnell. And I’m so glad I did.

 

Is your business card awesome or embarrassing? Check out this brand assessment tool.

How do you feel about handing out your business card? If you hesitate at the thought of sharing your card, we should probably talk. You can ask that same question about any piece of collateral you have.

If you’ve done your homework, you already know that your audience wants what you’re selling. So what’s the problem? If they aren’t buying, then the way you’re talking about your product may not connect with them. It might be your words. It might be your visual style or it might just be how you arrange your content. Are your top-level messages jumping off the page? Everything else should take a back seat. If that top-level message is working, everything else is just supportive, and they will read it. But they won’t read it if you don’t first capture their attention. So get their attention—that is your first priority.

If it doesn’t feel right, then something is not in alignment. Your gut is not wrong. But knowing what the problem is and how to fix it can be more challenging. So I created a brand assessment sheet to get my clients thinking and to help them identify weak points in their brand strategy and look & feel. 

Want help evaluating your collateral? Request the brand assessment sheet and I'll send it your way.

2 helpful brand strategy resources

Here are a couple of resources that I’ve found very useful and that I like to direct my new clients to. I thought you might find these inspiring or helpful.

The Strategic Pyramid

Explains the relationship between Purpose, Mission, Vision & Goals. A great resource to look at when you’re just starting your business or to look back on if you find you’re perhaps missing something in your strategy.

Liquid Brand Exchange: Steal This Idea by Marty Neumeier

Simon Sinek: How great leaders inspire action

An excellent video that talks about the importance of understanding your purpose or your “why” and how it can be used in your business. I struggled with nailing this down for myself for quite a while. Then I saw this video. I highly recommend it. I also mentioned this video here.

TED talk

Top 4 recent finds online

Here’s a short list of fun, interesting or useful (free) things I’ve found online recently:

Vizify: Your bio online and organized in a visually pleasing way. 

Trello: Awesome organizational tool. I use it to manage my projects and track progress. 

Sparkwise: Super cool web-based DIY data visualiztion.

Inbox Zero: This has been around for a while, but it’s new to me. I just watched the video and now my inbox is empty. All the time. (Because I’m an email ninja, not because people have stopped emailing.) It’s sweet - you should try it if you struggle to manage your email and find it overwhelming.