Is your business card awesome or embarrassing? Check out this brand assessment tool.
How do you feel about handing out your business card? If you hesitate at the thought of sharing your card, we should probably talk. You can ask that same question about any piece of collateral you have.
If you’ve done your homework, you already know that your audience wants what you’re selling. So what’s the problem? If they aren’t buying, then the way you’re talking about your product may not connect with them. It might be your words. It might be your visual style or it might just be how you arrange your content. Are your top-level messages jumping off the page? Everything else should take a back seat. If that top-level message is working, everything else is just supportive, and they will read it. But they won’t read it if you don’t first capture their attention. So get their attention—that is your first priority.
If it doesn’t feel right, then something is not in alignment. Your gut is not wrong. But knowing what the problem is and how to fix it can be more challenging. So I created a brand assessment sheet to get my clients thinking and to help them identify weak points in their brand strategy and look & feel.
Want help evaluating your collateral? Request the brand assessment sheet and I'll send it your way.