It took a little over four months from the first meeting to the site being launched.
January 24: Met with Subtext for the first time, and we had a brief discussion of what I want to do with my website.
February 15: We agreed to work together.
March & April: Worked with Robyn on writing the content and creating draft wireframes for the site, logo, and moodboard/brand guidelines. Photography for the site happened during this time as well.
April 29: Began working with Kristin on website design and development. We met once a week to review the site design and progress. We meet via Google Hangout to review the site together and discuss details.
May: This month consisted of weekly check-ins, early design reviews, and me dropping content in so we can test design.
June 5: Site launch!
Typical price range for a project like this: $15,000–$25,000
Who I worked with
Writing, Editing & Consulting: Evil Genius Communications (Robyn Crummer-Olson)
Photography: Art Sower Creations (Sarah Woolley)
What I learned
It was time for a change. I had struggled with my website for more than 11 years. Never satisfied with what I had. Always bumping into areas I couldn’t control. I wanted to finally be in a place where the website looked and worked in all the ways I wanted it to and be flexible in all the ways I needed it to be (because websites are never “done”).
It was a lot of work. I revised my brand strategy and built up from there. All content and design choices came from this new strategy. The original site was light on content. The new site needed to round out certain areas that I now knew were important to talk about up front with potential clients.
Know what you’re about. My brand strategy dictated that I not try to appeal to the masses (I am just one person, after all) but to be very clear about what I do, how I do it and whom I work with. Industry expertise might suggest that some of my choices for the website are counter to being more broadly appealing, and my team did question me on these decisions. I made those choices with very carefully considered intention. I might not have done that without having a brand strategy in place.
It was worthwhile. I have now finally clearly defined my business for myself and my clients.
Collaboration is good. Working with a team was awesome. The expertise that these people brought was so valuable. If I did it all on my own, I could not have created this site.
Pay for it. Paying for it means it’s real. Other people were involved and affected by my actions. Accountability is a great motivator. I needed to do this work as much for my internal business strategy as I did to have the site updated. In a way it forced my business to grow up. So the value to me far exceeds the value of the website.