“Can you help me solve my problem?”
That’s the question I wanted to answer with my website.
I updated my website because I want you to get to that answer more quickly, more confidently, and without having to do a lot of research. I want to give you everything you could possibly want to know about working with me—up front. And if after visiting the site, you still want to know more, then we can meet and get into the details of your project. By the time you see the proposal I’ve prepared for your project, all your questions will have been answered. There will be no surprises about me, my work, or my method.
Does your website answer this question for your audience?
If not, how will they be able to make a well-informed decision about working with you?
Does your website make them hunt for the information they want?
Are they sticking around or are they giving up on your site (on you or your business)?
How can you help your audience choose you or your business?
Start by understanding what they care about.
Modify your content to directly answer their needs.
Revise your site navigation to be more intuitive.
Assume that people won't read every word on your site, and prioritize the emphasis of your content accordingly. Organize it to give them the answers they're looking for more easily, and highlight it visually.
You may not need to overhaul your website to answer your audience's problem. Do what you can now. Any action is better than no action.